How to Get the Most Out of Email and Social in Your Marketing Mix

Blog Article

Digital media consumption has only increased in the last few years. Statistics show that by 2022, people will consume up to eight hours of digital media every day. Email and social media have their pros and cons as marketing media.

While email may have a higher

Compared to social media, you can still communicate two-way with your audience through social media.
These channels are powerful on their Belize Email Database own, but what happens when you combine two powerful marketing mediums?
In this article, we’ll look at what email and social media marketing offers and how you can combine these media to create a diverse marketing strategy.

Starting with the basics – Definitions

What is Email Marketing?
Email marketing is a digital direct marketing channel that can be used to communicate, educate, collect leads or sales, and build niche communities. It’s no wonder that approximately 87% of B2B marketing professionals prefer this distribution channel.
When combined with personalization and target segmentation, this funnel can take you directly to your prospects’ inboxes.

Source: Institutional Marketing Content

Businesses can send welcome emails to new subscribers, promotional emails to offer incentives, or re-engagement emails to inactive subscribers. You can automate abandoned cart or transactional emails with our email marketing tools.
That’s not all! Email marketing helps you build credibility by sending emails with user-generated content or reviews.

How can email marketing benefit you?

Own your email contact list : This is the only marketing channel that lets you own or control your contact list. With social media Purchase Email Leads or paid advertising, media platforms or advertising companies often have their own algorithms. You can lose social media subscribers so you don't get them back, but your subscribed email contacts are always available to you.

Encourage audience feedback :

One of the easiest ways to get credible audience feedback is to send email surveys to your regular subscribers. Collecting feedback helps you understand what your audience likes and what needs improvement.
Target prospects with personalized content : Reaching the right leads at the right time is essential. Email allows you to segment your contact list and send them personalized content. Even if you choose an email automation tool , you still get the option to customize your emails based on your audience's needs.